Marketing Strategy & Advertising
Marketing & advertising strategy is delivered in live, interactive virtual events, complemented by a virtual classroom with structured narratives and short explainer videos. On-demand event replays are archived and posted for review and discussion. Learn proven strategies, tactics, tools and systems with step-by-step guidance designed to accelerate your results.
Week 1: Message
- Message & Positioning
- Value Proposition
- Positioning Statement
- Buyer Personas
Week 2: Offers
- Pricing & Discounts – The Commodity Problem
- Charge What It’s Worth
- The Value Offer Equation
- Creating Your Grand Slam Offer
- Enhancing Your Offer
Week 3: Online Sales Funnel
- Funnel Strategy
- Funnels > Landing Pages > Websites
- Clickfunnels Setup
- Appointment Scheduling
- Email & SMS Automation
Week 4: Google Ads PPC
- PPC Keyword Selection
- Google Ads PPC Setup
- Google Ads PPC Optimization
- Scaling Google Ads Campaigns
Week 5: YouTube Video Marketing
- YouTube > Facebook
- Creating Content For YouTube
- YouTube Video Ads Setup
- Optimizing YouTube Video Ads
- Scaling YouTube Video Ads
Week 6: 3M Methodology
- Measure. Manage. Multiply.
- Conversion Tracking
- Call Tracking
- Google Analytics 4
- Google Data Studio Dashboards
- 80/20 Optimization
Aesthetics Training & Certification
Medical training is delivered via live webinar events with interactive Q&A sessions. On-demand replays are archived and posted for review and discussion. Bring your staff to the webinar training and get certifications for your entire team.
Botox
Botox and hyperhidrosis procedure training by Dr. James Avellini, M.D.
FIllers
Fillers procedure training by Dr. James Avellini, M.D.
Platelet Rich Plasma (PRP)
PRP procedure training by Dr. James Avellini, M.D.
Mesotherapy
Mesotherapy procedure training by Dr. James Avellini, M.D.
Threadlift
Threadlift procedure training by Dr. James Avellini, M.D.
Sclerotherapy
Sclerotherapy procedure training by Dr. James Avellini, M.D.
IV Drip Treatments
Coming soon!
Stem Cell Therapy
Coming soon!
MedSpa Equipment
Equipment training is delivered via live webinar events with interactive Q&A sessions. On-demand replays are archived and posted for review and discussion.
Cosmetic & Aesthetic Medical Lasers
Medical laser equipment training by Michael Moreno
Hyperbaric Oxygen Therapy (HBOT) Chambers
Coming soon!
Cryotherapy Chambers
Coming soon!
PEMF Devices
Coming soon!
Red LED & Near Infrared Light Therapy Devices
Coming soon!
